SBID Awards 2024 - Event Highlights
Award ceremony coverage delivering multi-channel content
SBID Awards highlights demonstrating how one event creates months of content value
Most event organizers treat video as an afterthought—a nice-to-have recap posted once and forgotten. This mindset wastes thousands in potential ROI. At Media Hog Productions, we've helped clients turn single events into content engines that drive engagement for months.
The secret? Strategic planning before the event, smart capture during, and systematic distribution afterward. Whether it's a conference for 2,000 or an intimate product launch, the principles remain the same: maximize content capture, multiply distribution, measure impact.
What You'll Learn
Pre-Event Content Strategy
ROI starts before cameras roll. A solid pre-event strategy identifies which moments matter most and plans how to capture them for maximum reuse.
The Content Mapping Exercise
Two weeks before your event, map out your content needs across all channels:
- Website Hero: 60-90 second highlights reel
- Social Media: 10-15 short clips (15-30 seconds each)
- Sales Collateral: 2-3 minute case study edit
- Internal Comms: Extended coverage for staff
- Sponsor Deliverables: Brand visibility clips
Key Moments to Capture
Essential Coverage
- • Keynote speeches (full + clips)
- • Panel discussions highlights
- • Networking atmosphere
- • Venue wide shots establishing scale
- • Attendee testimonials
Value-Add Content
- • Setup/breakdown timelapse
- • Behind-the-scenes moments
- • Sponsor activations
- • Product demonstrations
- • VIP arrivals and moments
Capture for Multiple Outputs
The difference between a £3,000 event video and a £15,000 content package? Smart multi-camera capture that creates 10x more usable footage.
Case Study: OnTheMarket Roadshow 2024
The Brief: Document OnTheMarket's nationwide roadshow promoting their property services platform
Our Approach: 3-camera setup (main stage, roaming, timelapse) captured full-day multi-location event
Deliverables:
- • 3-minute highlights reel for website and social media
- • Individual location spotlights for regional marketing
- • Client testimonial clips for sales enablement
- • Behind-the-scenes content for employer branding
- • Sponsor activation clips for partner deliverables
ROI Impact: Content repurposed across sales decks, recruitment campaigns, and next year's event promotion - delivering 8+ months of marketing value
Multi-Camera Setup Options
| Setup | Best For | Outputs |
|---|---|---|
| Single Camera + Audio | Intimate events, workshops | 1-2 videos |
| 2-Camera + Roaming | Conferences, panels | 5-8 videos |
| 3-Camera + Timelapse | Large conferences, exhibitions | 10-15 videos |
| Multi-Camera + Live Stream | Major conferences, product launches | 20+ videos + live |
Edit Once, Distribute Everywhere
Smart editing creates a master timeline that can be repurposed into dozens of outputs without starting from scratch each time.
The Master Timeline Strategy
- 1. Build the Master Edit First - Create a 2-4 minute master edit with all best moments
- 2. Mark Key Segments - Tag clips in your NLE: "keynote highlight", "testimonial", "b-roll"
- 3. Create Sequence Variations - Export 90s highlights, 30s social, extended cuts from same timeline
- 4. Platform Optimization - Reframe for 16:9, 9:16, 1:1 from marked segments
From One Event, Create:
- • Social media teasers
- • Speaker snippets
- • Instagram Stories/Reels
- • Testimonial clips
- • Website hero video
- • Highlights reel
- • Session recaps
- • Sponsor deliverables
- • Full event documentation
- • Case study videos
- • Internal training
- • Investor presentations
Multi-Channel Distribution Strategy
Creating great content is half the battle. Strategic distribution determines whether your video investment pays off or gets buried.
Week 1: Launch Phase
- • Day 1: Post highlights reel on main social channels + email to attendees
- • Day 3: Publish blog post with embedded video + key takeaways
- • Day 5: Share individual speaker clips tagging them (organic reach boost)
- • Day 7: Send detailed recap video to sponsors with their visibility moments
Weeks 2-4: Extended Reach
- • Break out individual sessions as standalone videos
- • Create "Top 5 Moments" or "Key Insights" compilations
- • Share behind-the-scenes content to maintain engagement
- • Repurpose for paid social campaigns targeting next year's attendees
Months 2-12: Evergreen Content
- • Use clips in sales presentations and proposals
- • Feature in recruitment materials to showcase company culture
- • Include in next year's event marketing ("See what happened last year")
- • Repurpose testimonials for case studies and marketing materials
Measuring True ROI
Event video ROI extends far beyond view counts. Track these metrics to prove value to stakeholders:
ROI Metrics That Matter
Engagement Metrics
- • Average watch time (aim for 60%+ completion)
- • Social shares and comments (proxy for resonance)
- • Click-through rates to registration/website
- • Video completion rates across platforms
Business Impact
- • Next event registrations attributed to video content
- • Sales opportunities influenced by video marketing
- • Sponsor renewal rates (video deliverables boost retention)
- • Recruitment applications citing video content
Cost Efficiency
- • Cost per video output (aim for 10+ videos from one event)
- • Production cost savings vs creating individual videos
- • Content lifespan (how long you use the footage)
- • Time saved on future content creation
Real Numbers: SBID Awards Case Study
For the Society of British Interior Designers Awards, we captured:
- • 1 event night → 14 distinct video outputs
- • 37% increase in following year's sponsorship interest
- • Content repurposed across 6+ marketing channels
- • 8+ months of continued content usage post-event
- • Significant cost savings vs producing individual videos separately
Result: One event investment delivering continuous marketing value across multiple channels and timeframes
Start Planning Your Next Event Video Strategy
Event video isn't an expense—it's an investment in content that compounds over time. The key is treating it strategically from day one: plan for multiple outputs, capture comprehensively, edit efficiently, and distribute systematically.
Whether you're planning a conference, product launch, or awards ceremony, the ROI equation is simple: invest in proper video production once, reap the benefits for a year or more.
Ready to Maximize Your Event ROI?
We've captured 500+ events from intimate workshops to 5,000-person conferences. Let's plan your content strategy.
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